詹姆斯·普雷斯顿头发花白,整齐地梳在脑后,他眼睛很小,但一笑起来总是闪烁着光芒;他打扮得体,表情友好,怎么看也不像是一个行事大胆之人。可在20世纪70年代的危难之际,正是得益于他的领导,雅芳实施了大刀阔斧的变革:回归主业化妆品直销;不断削减成本;改变以往清一色男性高管格局,短短数年间使得女性高管数量达到50%以上,并最终击败安利、玫琳凯以及其他杠杆基金等恶意收购者。如果没有普雷斯顿,雅芳也许早已成为众多鲨鱼的口中之肉,其品牌也如中国众多化妆品牌一般被雪藏…… James Preston, with white, neatly combed hair, has very little eyes, but always smiles with a smile; he is well-dressed, his face is friendly, and he is not acting like a daring person. Can be in the crisis of the 1970s, it is thanks to his leadership, Avon implemented a drastic change: return to the main direct selling cosmetics; continue to cut costs; change in the past, the same pattern of male executives, made a few years Over 50% of the top executives were women, eventually defeating malicious acquirers such as Amway, Mary Kay and other leveraged funds. If there is no Preston, Avon may have long been the mouth of many sharks meat, its brand is also as many Chinese cosmetics brands are generally frozen ... ...