当一个电视台放下媒体姿态,开始为客户的销售而深思熟虑的时候,就标志着电视媒体广告经营的逐渐成熟。五年前,当重庆电视台大胆地首开先河,提出“经销商战略联盟”的概念时,的确引发了行业的关注和讨论。经过五年的实践,现在这个联盟已经成为媒企结合的成功典范,它的现实意义和榜样力量有理由成为中国当代电视媒体营销领域的研究样本。 When a television station puts down its media stance and begins to think carefully about customer sales, it marks the gradual maturity of the television media advertising operation. Five years ago, when Chongqing Television dared to make its first move and proposed the concept of “dealer strategic alliance,” it really aroused the industry’s attention and discussion. After five years of practice, this alliance has now become a successful example of the combination of media and enterprises. Its practical significance and model force have reason to become the research sample in the field of contemporary Chinese television media marketing.