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在复杂多变的竞争环境中,企业若要获得持续竞争优势就必须拥有动态的核心竞争力,必须对企业的核心竞争力进行动态管理。文章首先从广义和狭义两个角度分别对企业核心竞争力动态管理的内涵进行界定,指出企业加强核心竞争力动态管理的必要性,然后从经济学视角构建了企业核心竞争力的经济学模型,揭示了增强企业动态管理能力对提升核心竞争力的重要性,进而提出了加强企业核心竞争力动态管理的现实途径。
In a complex and ever-changing competitive environment, enterprises must have dynamic core competitiveness in order to gain sustainable competitive advantage and must dynamically manage their core competitiveness. The article firstly defines the connotation of the dynamic management of the core competence of the enterprise from two aspects of broad sense and narrow sense, points out the necessity of strengthening the dynamic management of the core competence of the enterprise, then constructs the economic model of the core competence of the enterprise from the perspective of economics, Reveals the importance of enhancing the capability of dynamic management of enterprises in enhancing core competitiveness, and then presents a practical way to strengthen the dynamic management of core competitiveness of enterprises.