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电视剧中所呈现出的城市意象,一方面可以扶持影视产业的发展,另一方面又能够塑造城市形象。城市行销主要是为了解决现今城市发展的困境,并为其未来深度发展谋求可能机制。作为行销大类下的一个分支,城市行销正面元素的营造不容小觑。台湾电视剧近年来彰显清新、励志、青春、乐活的基调,于无意中将台湾人的生活情趣和美学追求传递出来,与其相伴而生的是塑造了台湾城市的
The city image presented in the TV series can not only support the development of film and television industry on the one hand, but also create a city image on the other. Urban marketing is mainly to solve the current predicament of urban development and to seek possible mechanisms for its further development in the future. As a branch of the marketing category, the positive elements of urban marketing can not be underestimated. In recent years, Taiwan’s television dramas have shown the tone of freshness, inspirationalness, youthfulness and lively life. Inadvertently passing on the Taiwanese’s taste of life and aesthetical pursuit, the Taiwanese TV drama has shaped the Taiwanese city