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新中国成立初期,随着新法的颁布及农业集体化的推进,农村既有的性别观念受到了前所未有的挑战,取而代之的是对农村女性文化身份的重新想象。其中,被认为是现代宣传工具的电影大规模地进入农村,参与了新中国早期对性别观念的改造。本文以20世纪50年代陕西地区的经验为例,结合电影文本、口述史和档案来分析:流动放映作为多元媒介空间在日常观影中如何作用于性别观念的转换。事实上,在“去性别化”的社会主义性别建构之下,包含着不可避免的“性别化”策略,无论是从宣传技巧还是从女放映员的经历来看,都呈现出了关乎性别的差异化表述。
In the early days after the founding of new China, with the promulgation of new law and the collectivization of agriculture, the existing concept of gender in rural areas was hitherto unknown challenge, replaced by the reimagining of rural women’s cultural identity. Among them, the films considered as modern propaganda tools entered the countryside on a large scale and participated in the early transformation of the concept of gender in New China. Taking the experience of Shaanxi Province in the 1950s as an example, this article analyzes movie texts, oral histories and archives to analyze how mobile screenings act as a metaphysical shift in the concept of daily life. In fact, the inclusion of an inevitable “gendered” strategy under the socialist gender structure of “desensitization” has shown both in terms of propaganda skills and the experience of female projectors The difference between the expression of gender.