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近些年,我国国内的户外广告迅猛发展,在广告行业中的市场呈现出快速增长的势头。2011年国内的户外广告投放额达到了500多亿元人民币。2012年我国户外广告投放量又进一步有了百分之十以上的增长。这使得在我国2012年户外广告媒体的广告投放量已经成为仅次于国内电视媒体的第二大广告投放媒体。在这里我们无意于仅仅罗列出数字,而是更加关注户外广告蓬勃发展背后呈现的国内户外广告发展变化趋势及原因。国内户外广告迎来了可
In recent years, the domestic outdoor advertising in China is developing rapidly, and the market in the advertising industry shows a rapid growth momentum. In 2011, the amount of outdoor advertising in China reached 500 billion yuan. In 2012, China’s outdoor advertising volume further increased by more than 10%. This makes the advertising volume of outdoor advertising media in our country in 2012 has become the second largest advertising media after the domestic television media. Here we do not intend to list only the numbers, but rather pay more attention to the outdoor advertising trends in the development of domestic outdoor advertising trends and the reasons behind. Domestic outdoor advertising ushered in may