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我想通过对麒麟饮料公司的 FIRE 罐装咖啡案例的介绍来谈一谈 SYMBOLCOMMUNI CATION。在本案例中,我们作为广告公司感到特别幸运的是客户——麒麟饮料公司让我们从商品开发(命名、包装)到广告表现参与了品牌传播的全过程。广告公司参与品牌传播的全过程有以下益处。1、可以使创意作业从商品本身到最终表现保持统一性、一贯性。(有可能培育强有力的品牌)。2、可以高度保持创意人的意图。(创意人可以从中享受创意的乐趣与快乐,但同时压力也更大)。3、与客户建立紧密的伙伴关系。(成功的体验可以使企业和人才得到成长)
I would like to talk about SYMBOLCOMMUNI CATION through introduction of Kirin Beverage’s FIRE canned coffee case. In this case, we are particularly fortunate as an advertising agency that our customers, Kirin Beverages, let us take part in the whole process of brand communication from product development (naming, packaging) to advertising performance. Ad agencies involved in brand communication throughout the process has the following benefits. 1, you can make creative operations from the product itself to the final performance to maintain unity, consistency. (It is possible to cultivate a strong brand). 2, can maintain the creative person’s intention highly. (Creative people can enjoy creative fun and happiness, but at the same time more pressure). 3, establish close partnership with customers. (Successful experience can make business and talent grow)