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黑龙江绿色稻米在生产环境、技术革新、绿色程度、加工工艺水平及产品品质、营养因子、适口性等方面与南方各省区绿色稻米相比较具有明显的比较优势,只要企业市场定位准确、促销宣传方式得当、政府工作高瞻远瞩、推进扎实有力,黑龙江绿色稻米的市场声誉将会更高、市场范围将会更广。本文分析了目前黑龙江绿色稻米促销中存在的问题,并提出了六个方面的策略选择。
Heilongjiang green rice has obvious comparative advantages compared with green rice in southern provinces and regions in terms of production environment, technological innovation, green level, processing technology level, product quality, nutritional factor and palatability. As long as the market positioning of the enterprise is accurate and the way of promotion and promotion Properly, the government work is far-sighted and solid, and its promotion will be solid and strong. The market reputation of green rice in Heilongjiang will be even higher and its market scope will be broader. This paper analyzes the existing problems in the promotion of green rice in Heilongjiang Province and puts forward six strategies.