随着社会的不断发展,中西方也逐渐建立了自己独特的文化特色。而且这些文化还存在着很大的不同,甚至在一些方面是具有一定的矛盾和冲突性。正确的认识中西文化的不同和冲突,并且提出积极有效的解决措施,能够有效的解决我国企业在国际商务谈判中的主要问题,使得国际市场的范围更加广泛。 With the continuous development of society, both the West and the West have gradually established their own unique cultural features. And these cultures are still quite different, even in some aspects, they have certain contradictions and conflicts. Correctly understanding the differences and conflicts between Chinese and Western cultures and putting forward positive and effective solutions will effectively solve the major problems of Chinese enterprises in international business negotiations and make the scope of the international market more extensive.