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随着中国媒体市场化程度的深入,媒体之间的竞争也日益加剧,2004年,是中国电视媒体洗牌年。面对市场,面对竞争,在生存与发展面前,上至中央一套晚间黄金段,下至省级卫视、城市台,纷纷启动各自的改版方案,抢夺收视市场。与改版相适应,2004年各台都加强了自我宣传的力度,不仅转战各地忙推广,更是充分利用广告专业杂志做宣传,以此抢夺有限的广告资源。
With the deepening of the marketization of the Chinese media, the competition among the media has also been aggravating day by day. In 2004, it was the year for China’s television media to shuffle. The face of the market, in the face of competition, in the face of survival and development, up to the central set of evening gold section, down to the provincial satellite TV, urban Taiwan, have started their own revision program, grab the ratings market. In line with the revision, in 2004, all units stepped up efforts in self-promotion. Not only did they foster extensive promotion in various places, they even made full use of advertisements in specialized advertising magazines to snatch limited advertising resources.