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2007年,他将品牌内容营销的概念引入中国,并在资本的帮助下率先抢占了电视剧植入市场资源;而后,他不断尝试新领域,在好莱坞电影及国产电影的内容营销项目中积累了更多的客户;近两年,秉持着“内容全场景营销”的概念,他对公司的服务进行升级迭代,并有意向音乐和游戏的全场景营销领域进军。他就是合润传媒集团总经理王一飞,本刊记者与之进行对话,深度探讨了头部内容营销的法则,品牌内容营销行业的发展现状和趋势,以及资本对行业的重要意义等话题。
In 2007, he introduced the concept of brand content marketing in China and took the lead in seizing the market resources of the drama with the help of capital. Later, he constantly tried new areas and accumulated more content marketing projects in Hollywood films and domestic films. In the past two years, with the concept of “content-based scene marketing”, he upgraded and iterated the company’s services and marketed into the field of music and game full scene marketing. He is the general manager of He Run Media Group, Wang Yifei, correspondents to dialogue with the depth of the head of content marketing law, brand content marketing industry development status and trends, and the importance of capital for the industry and other topics.