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【目的】为打造具有专业特色的精品科技期刊,提出高校自然科学学报应依据自身的学科优势和品牌价值,对学报内容进行再开发。【方法】通过介绍高校学报基本现况,并与技术类、科普类期刊的出版经营方式进行比较,分析了学报存在的同质化现象、受众面窄等问题,探讨了高校学报专业内容再开发的社会意义。【结果】提出增设具有实用功能的栏目、发挥新媒体的传播优势、调动编辑的主观能动性和发挥学术群体的重要作用等举措,以实现高校学报专业实用功能的开发。【结论】学报专业内容的再开发有益于提高高校学报的影响力,拓展学报的社会效益,同时促进其经济效益的提升。
[Objective] In order to build a quality sci-tech periodical with professional characteristics, it is suggested that the natural science journals of colleges and universities should redevelop the contents of the journal according to their own academic superiority and brand value. 【Method】 By introducing the basic status quo of college journals and comparing them with the publishing modes of technical journals and popular journals, this paper analyzes the homogeneity of journals, the narrow audience and so on. Social significance. 【Result】 Some measures such as adding columns with practical functions, giving full play to the dissemination of new media, mobilizing the subjective initiative of editors and giving play to the important role of academic groups were put forward in order to realize the development of professional and practical functions of college journals. 【Conclusion】 The re-development of the journal’s professional content is beneficial to improve the influence of university journals, expand the social benefits of the journal, and promote its economic benefits.