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人类艺术的发展,从某种意义上说也是一部媒介发展的历史。标志图像从诞生之初,它的功能就随着媒介的变更不断发展。从物质媒介发展到非物质媒介,动态标志是在当代数字媒介下产生的一个全新的设计形态。其中,数字媒介的出现,对传统的设计艺术方式和观念进行了颠覆性的改变,离奇变换的超现实想象都可以通过数字媒介方式在虚拟空间中存在和展现。
In a certain sense, the development of human art is also a history of media development. Since its inception, the logo image has evolved with the change of media. From material media to non-material media, the dynamic signage is a brand new design form produced under the contemporary digital media. Among them, the emergence of digital media, subversion of the traditional design methods and concepts of the subtle changes in the ultra-realistic imagination can be digital media in the virtual space exists and demonstrated.