论文部分内容阅读
营销者说市场环境不断发生变化,考验了华润三九的整合能力。做一个环节或一个产品很容易,但是要把所有的资源都整合到一起,打造稳定的系统,保持持续增长是很难的。这个过程中又要从产业链层面思考研发什么样的产品才能满足消费者需求,要始终站在行业发展前端。由于医药行业整体增速放缓,华润三九的OTC和处方药业务都受到了挑战,但仍在市场环境相对日渐严峻的情况下,保持了增长。华润三九多年深耕OTC领域,2015年上半年公司实现营业收入36.96亿元,同比增长5.67%。公司战略十分明确:要在不同的业务领域,筛选出重点发展的
Marketers say the market environment is constantly changing, testing the integration capacity of China Resources 39. It’s easy to make a link or a product, but it’s hard to keep all your resources together and build a stable system that keeps growing. In the process, we must think about what kind of products to be developed from the industrial chain level to meet the needs of consumers and always stand at the front of the industry. Due to the slowdown in the pharmaceutical industry as a whole, the CRC and prescription drug business of CR 39 has been challenged. However, CRH maintained its growth despite the relative harsh market conditions. In the first half of 2015, CRNC achieved an operating income of 3.696 billion yuan, an increase of 5.67% over the same period of the previous year. Company strategy is very clear: in different business areas, filter out the focus of development