明谢肇淛说:“富室之称雄者,江南则推新安,江北则推山右。”~①徽商在明代中叶逐渐崛起,成为商业活动中一支非常活跃的力量,雄踞商界达三百年之久。这一现象引起了当时文人的兴趣和关注。从明中叶到清代中期出现了大量的徽商传记——李梦阳、康海、归有光、李攀龙、王世贞、汪道昆、李维桢、方承训、方苞、袁枚等都为徽商写过传记。~②同时,徽商也成为明、清小说的主角之一。本文试结合传记和小说,对徽商在文学中呈现的特点进行考察和 Ming Xie Zhaoxiu said: “The rich house of male, Jiangnan pushed Xin'an, Jiangbei pushed the right.” ① ① Huizhou merchants gradually rise in the mid-Ming Dynasty, a commercial activity has become a very active force, dominated the business up to Three hundred years. This phenomenon caused the literati's interest and concern at that time. From the middle of the Ming Dynasty to the middle of the Qing Dynasty a large number of biographies of Huizhou merchants appeared - Li Mengyang, Kang Hai, Guiyuang, Li Panlong, Wang Shizhen, Wang Daokun, Li Weizhen, Fang Chengxun, Fang Bao and Yuan Mei all wrote biographies for Huizhou merchants. At the same time, Huizhou merchants have also become one of the protagonists of Ming and Qing novels. This article, combined with biographies and novels, examines the characteristics of the merchants in literature