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在现代企业中确立和培养名牌观念,对于企业产品的兴衰和成败具有重大意义。名牌需要公众的共同认知,得到市场的认可,并可以选用一套科学指标标准加以衡量。企业应不断增强名牌意识,加大研发和创新能力,利用名牌效应创造更多的经济和社会效益。
The establishment and cultivation of brand-name concepts in modern enterprises is of great significance to the rise and fall and success of enterprise products. Brand needs the public’s common understanding, recognized by the market, and can choose a set of scientific indicators to be measured. Enterprises should continue to enhance brand awareness, increase R & D and innovation capabilities, the use of brand-name effect to create more economic and social benefits.