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伟大的需求创造者之所以与众不同,一部分原因在于,他们懂得,消费者购买的东西与实际需要的东西,并不总是完全契合2003年2月14日,斯科特·格里夫斯(Scott Griffith)在一天的紧张忙碌之后,终于踏上了回家的路。短短一天之中,竟发生了一件能够改变命运的大事。Zipcar的董事会决定任命他接替公司创始人罗宾·切斯(Robin Chase),执掌公司CEO的大印。对于当年44岁的格里夫斯来说,那是个
The reason why great need-makers are different is partly because they understand that what consumers buy and what they actually need does not always fit perfectly. February 14, 2003 Scott Greaves (Scott Griffith) After a busy day, finally set foot on the way home. In just one day, a great event that can change the destiny happened. Zipcar’s board of directors decided to appoint Robin Chase, the company’s founder, to run the company’s chief executive. For Greaves, 44, that’s one