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包装设计中的图形是自然形态的再创造,在现代色装设计表现上,采用“抽象”的设计手法表现某类商品的特定内容,是目前世界上包装现代设计的显著特点.包装设计所要表现的形象不仅在于商品的本身,还要表现商品与人的心理沟通。包装设计要起到宣传商品、引起人们的购买欲,如果仅靠商品具象的再表现是不够的,某些抽象信息的组合与传递,更能引起消费者的注目。
Packaging graphics in the design is the re-creation of the natural form, in the modern color design performance, the use of “Abstract ” design techniques to express the specific content of a certain type of product is the world’s packaging modern design of the salient features. The image to be displayed not only in the product itself, but also the psychological communication between goods and people. Packaging design to play a promotional product, causing people’s desire to buy, if only re-expression of the image of the product is not enough, the combination of certain abstract information and delivery, more aroused the attention of consumers.