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日前海尔集团就旗下的空调业务单元进行了战略整合,将原来分散的家用空调、商用空调、三菱重工海尔合资公司进行整合,组建空调产品集团,全面统辖海尔集团旗下空调业务的运营和发展。而海尔原来的家用、商用和三菱重工海尔还将分别以3个事业部的方式独立运作,保证产品运营、市场开拓、售后服务的专业化和特色化竞争力。
Haier Group recently conducted a strategic integration of its air-conditioning business units and integrated the original decentralized household air-conditioners, commercial air conditioners and Mitsubishi Heavy Industries Haier JV to form an air-conditioner product group and fully control the operation and development of the air-conditioner business under the Haier Group. The Haier original home, commercial and Mitsubishi Heavy Industries Haier will also operate separately in three divisions to ensure that product operations, marketing, professional service and specialization competitiveness.