随着人们生活水平的不断提高,健康已越来越被人们所关注。为了满足人们的这种需求,各地电视台相继开办了健康服务类节目,利用各种电视科技手段,向广大观众传播医学保健常识。屏幕已成为公众获取健康信息的主要渠道,通过电视健康节目,观众足不出户就可以获取到较详细、权威的医学保健知识。然而,纵观国内各地电视台健康服务类节目,低水准的医药和医院广告,成为这类节目的主流内容,这从某种程度上降低了节目的品位。各类夸大治疗功效的医药广告,能治天下疑 With the continuous improvement of people’s living standards, health has been increasingly concerned by people. In order to meet people’s needs, TV stations around the world have started health service programs and used various television technologies to disseminate medical knowledge to the general public. The screen has become the main channel for public access to health information. Through TV health programs, the audience can obtain more detailed and authoritative knowledge of medical care without leaving the home. However, looking at health service programs of TV stations across the country, low-level pharmaceuticals and hospital advertisements have become the mainstream content of such programs, which has reduced the quality of the programs to some extent. All kinds of medical advertisements that exaggerate the efficacy of treatment can cure the world