经过30多年的快速发展,在日趋激烈的媒体跨区域竞争、同城媒体同质竞争、新媒体竞争、报业产业竞争中,我国报业传媒集团又一次走到了一个新的十字路口。惟有实施集团化、多元化、数字化、市场化、资本化、品牌化的转型升级,才是传媒集团的根本出路。近年来,宁波日报报业集团在这方面进行了一些探索、布局和思考。 After more than 30 years of rapid development, China’s newspaper media group has once again reached a new crossroads in an increasingly fierce media cross-regional competition, city media homogeneity competition, new media competition and newspaper industry competition. Only the implementation of the collectivization, diversification, digitalization, market-oriented, capitalization, brand transformation and upgrading, is the fundamental way out for media groups. In recent years, Ningbo Daily Newspaper Group conducted some exploration, layout and thinking in this regard.