“多元化”陷阱可能是红豆目前面临的最重要的挑战红豆集团创立于1957年,是国务院120家深化改革试点企业之一。“红豆”商标于1997年被国家工商局认定为中国驰名商标。多年来,红豆以优异的销售业绩稳居中国服装业百强亚军,产品涉及纺织服装、橡胶轮胎、房地产、生物制药等领域,其中纺织服装占50%,橡胶轮胎占20%,房地产占15%,生物制药15%。成为跨国知名企业,一直是红豆集团的目标。 “Diversification ” trap may be the most important challenge Red Bean is currently facing Red bean group was founded in 1957, is one of the State Council’s 120 deepening reform pilot enterprises. “Red bean ” trademark in 1997 by the National AIC identified as China’s well-known trademarks. Over the years, Hongdou has won the top 100 ranks among the top 100 apparel industry in China with outstanding sales performance. Its products cover textile and apparel, rubber tires, real estate and biopharmaceuticals. Among them, 50% are textile and garment, 20% are rubber tires and 15% , Biopharmaceutical 15%. Become a multinational well-known enterprises, has been the goal of Hongdou Group.