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中国时尚产业的重要命题是如何在消费水平提升和消费需求多元化的大背景下定位自身的发展。把握大众时尚,才是真正把握时尚话语权。在全球范围内,时尚产业正在以巨大的渗透力、广泛的辐射力,以及深厚的感召力,缔造新的财富创造模式,为传统经济形态带去一场充满变革精神的观念革命。与此同时,随着社会消费结构由生存型向发展型的升级,身处战略机遇期的中国时尚产业也将面临一场空前的转型与提升。在“变革”成为主旋律的背景下,中国时尚产业努力谋求在全球范围内的时尚话语权。
An important proposition of China’s fashion industry is how to position itself for development in the context of rising consumption levels and diversified consumer needs. Grasp the public fashion, it is the real right to grasp the voice of fashion. Globally, the fashion industry is creating a new model of wealth creation with huge infiltration, extensive radiation and deep charisma, bringing a revolutionary concept revolution to the traditional economic form. At the same time, with the upgrading of the social consumption structure from subsistence to development, the Chinese fashion industry, which is in a period of strategic opportunities, will also face an unprecedented transformation and upgrading. In the “change ” has become the theme of the background, the Chinese fashion industry to strive for global fashion discourse.