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在建构主义理论基础上,将信息化手段全方位运用于教学活动,秉持“学生主体”的原则,课前学生依据教学任务先行搜集整理教学素材,进行自主学习,课中通过增加主题讨论、创设模拟情境等环节突出学生主体地位,教师侧重组织引导、个性化辅导,营造出师生生生高度互动互助学习氛围,以多元考核评价体系对学生学习过程和结果进行全面评价,课后利用网络教学平台提供丰富的教学资源和学习软件,极大拓展学习空间。以“定价策略的运用”教学单元信息化教学设计为例,对市场营销课程信息化教学可行性进行探索。
Based on the theory of constructivism, we apply the means of informatization to teaching activities in all aspects and uphold the principle of “student subject ”. Pre-class students collect and sort out teaching materials according to their teaching tasks and carry out autonomous learning. In class, , Create simulated situations and other aspects of highlighting the dominant position of the students, teachers focus on organizational guidance, personalized counseling to create a highly interactive atmosphere of interaction between teachers and students mutual learning environment, to multiple evaluation system for student learning process and the results of a comprehensive evaluation of the use of network Teaching platform provides a wealth of teaching resources and learning software, greatly expand the learning space. Taking the teaching method of “pricing strategy” as an example, this paper probes into the feasibility of marketing course informatization teaching.