加强实践教学,培养学生实践能力和创新能力已成为我国许多广告专业院校的共识,但同时我们又不得不面对实践型人才缺乏的尴尬,并从应用型人才培养的角度提出了解决问题的途径和方法。 Strengthening practical teaching and cultivating students’ practical and creative abilities have become the consensus of many advertising colleges in China. However, at the same time, we have to face the flaws of lack of practical talents, and put forward solutions to problems from the perspective of applied talent cultivation. Ways and methods.