工业革命以来形成的生产社会化导致了生产费用与流通费用背离的趋势,大规模生产的效率被流通效率的不足所牵制。电子商务极大地提高了流通社会化水平和流通效率,降低了流通费用,为沟通产销创造了一种新的流通模式,其特点是产需互动,充分体现消费者主权;产销结合、供应链管理一体化;以网络服务商为中枢的扁平化模式;信息流、商流、资金流三流合一的流通模式等。 The socialization of production that has developed since the Industrial Revolution has led to a departure from production costs and circulation costs. The efficiency of large-scale production has been hindered by the inefficiency of circulation. E-commerce has greatly improved the socialization and circulation efficiency of circulation, reduced circulation costs, and created a new mode of circulation for communication and production and marketing. It is characterized by the interaction between production and demand and the full realization of consumer sovereignty. The combination of production and marketing, supply chain management Integration; flat service center for the network model; information flow, business flow, capital flow three flow of the three flow patterns.