企业的市场竞争力,来源于科技、管理创新,而更为深层的则来源于人文的企业文化创新。山西大同煤矿集团公司晋华宫矿在建设企业文化过程中,着力实施品牌文化工程,以打造“晋矿”品牌为主线,内聚人心,外塑形象,积极探索现代文化型企业的新路子,建成了“五大文化体系”,基本上完成 The market competitiveness of enterprises comes from science and technology, management innovation, but more deeply comes from the cultural innovation of humanities. In the process of building corporate culture, Shanxi Datong Coal Mine Group Co., Ltd. invested heavily in brand culture projects to create a brand of “Shanxi Mine”, cohesion of people’s hearts and plastic image, and actively explore new ways of modern culture-oriented enterprises. Built “five major cultural system”, basically completed