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互联网+和大数据的产生与发展为电子商务物流体系的建设提供了有效的借鉴和保障,在应用大数据建设电子商务物流的过程中,需要具有较强的专业性,且缺乏必要的经验,因此如何在电子商务物流建设过程中充分应用大数据成为当前研究的重要问题。本文在对电子商务大数据应用存在的问题进行分析的基础上,提出相应的应用策略,以全面提升大数据在电子商务物流建设过程中的应用程度。
The emergence and development of internet + and big data provide an effective reference and guarantee for the construction of e-commerce logistics system. In the process of building e-commerce logistics using big data, it needs strong professionalism and lacks the necessary experience, Therefore, how to make full use of big data in the construction of e-commerce logistics has become an important issue in current research. Based on the analysis of the problems existing in the application of e-commerce big data, this paper puts forward the corresponding application strategies to enhance the application of big data in the construction of e-commerce logistics.