1.推广费用截留得利。现象:当厂家制定出一系列市场推广策略和费用支持后,经销商不能将费用全部用到市场。后果:企业制定的推广方案和费用支持是为了迅速打开市场,打击竞争对手,若经销商将费用截留,会造成策略在执行中大打折扣,从而缺乏市场冲击力,最终造成厂家花了钱,市场不见 1. Promotion fee cut-off profits. Phenomenon: When the manufacturer to develop a series of marketing strategies and cost support, the dealer can not be all costs to the market. Consequences: The promotion plan and cost support formulated by the enterprise is to promptly open the market and crack down on competitors. If the dealer retains the expenses, the strategy will be greatly reduced in implementation, resulting in a lack of market impact and finally causing the manufacturers to spend money and the market not see