目前,我国的广播电视产业正处于变革和转型时期,为了能在竞争激烈的环境中生存下来,中国广播电视产业必须进行调整,重新选择发展方向和战略,重新构建自身的核心竞争力,从而寻求下一步的发展。目前我国电视广播产业还存在着两个方面的竞争优势,分别是国际和国内的政策资源。通过对这些战略资源的分析和利用,可以帮助我国广电产业在变革和转型时期获得一个良好的外部环境,从而能够不断构筑自身的核心竞争力。 At present, China’s radio and television industry is in the process of transformation and transformation. In order to survive in a highly competitive environment, China’s radio and television industry must make adjustments to re-select its development direction and strategy and seek to rebuild its core competitiveness. The next step in the development. At present, there are still two competitive advantages in China’s television broadcasting industry, namely, international and domestic policy resources. Through the analysis and utilization of these strategic resources, we can help China’s radio and television industry get a good external environment in the period of transformation and transformation so as to constantly build its own core competitiveness.