传播行业1.0时代是传播什么,消费者就会接受什么;2.0时代,增加了品牌主和消费者的互动;3.0时代,面对多元的信息,消费者只关注能带给他们娱乐的内容。随着互联网向各行各业推进的不断深入,数字营销的范围在不断扩大,边界也越来越模糊,传统的传播方式逐渐被颠覆,新的营销形态正逐渐形成。跨界整合已成为趋势,数字营销似乎可以深入到任何一个行业,但是如何整合,如何重构,如何建立新的模式,这值得我们探讨。 In the 2.0 era, the interaction between brand owners and consumers was increased; in the era of 3.0, in the face of diversified information, consumers only concerned about the content that can bring entertainment to them. With the deepening of the Internet to promote all walks of life, the scope of digital marketing is expanding, the boundaries are becoming increasingly blurred, the traditional means of communication is gradually being subverted, and new forms of marketing are gradually taking shape. Cross-border integration has become a trend, digital marketing seems to be able to go deep into any one industry, but how to integrate, how to refactor, how to establish a new model, which deserves our discussion.