种类齐全与零库存的两难 电子商务与传统商务有一种表象区别,即传统商务有什么卖什么,电子商务“卖什么有什么”。由于顾客只能通过电脑屏幕来观看产品图像和资讯,看不到实物,因此给了电子商务一个机会:只要把商品资讯搬到网上,就可以进行销售。于是,各网站都极力把自己做成经营种类齐全的网站。其实,明眼人一瞧就明白,如果所有产品都有货,存货必定堆积如山。而网上购物经常遭遇缺货已经说明了全库存的不可能。既然缺货在所难免,许多电子商务商 Dilemma e-commerce with a full range of inventory and zero inventory has the appearance of a traditional business difference, that is, what to sell traditional business, e-commerce, “what to sell what.” Because customers can only see the product images and information through the computer screen, can not see the real thing, so give e-commerce a chance: as long as the product information online, you can sell. As a result, all websites are trying their best to make a full range of business sites. In fact, glance people will understand that if all products are in stock, the stock must be piled up. Often encountered in online shopping out of stock has shown that the entire inventory is impossible. Since out of stock is inevitable, many e-commerce business