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管理层权力是指企业管理层对公司治理机制的影响能力,本文以民营上市公司为研究对象,实证检验了管理层权力、营销行为和公司价值之间的关系,主要得出以下结论:管理层权力的提升会弱化公司营销行为;管理层权力与公司价值存在负向相关关系;上市公司营销行为与公司价值存在正向相关性,即公司采取积极的营销行为会提升公司价值;营销行为在管理层权力与公司价值的关系中存在部分中介作用,即管理层权力对公司价值的负向影响部分是通过对公司营销行为的消极作用产生的。
Management power refers to the ability of management to influence the corporate governance mechanism. This paper takes private listed companies as the research object, and empirically tests the relationship between management power, marketing behavior and company value. The main conclusions are as follows: Management The promotion of power will weaken the company’s marketing behavior; the power of management has a negative correlation with the company’s value; the positive correlation between the marketing behavior of the listed company and the company’s value, that is, the positive marketing behavior of the company will enhance the company’s value; There is a part of intermediary role in the relationship between stratum power and firm value, that is, the negative influence of managerial power on firm value is partly caused by the negative effect on firm marketing.