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通过对中国民族传统体育文化在北欧传播的受众特征分析,研究文化传播的影响因素与传播受众不同层次的需求现状,为中国民族传统体育文化在北欧的顺利传播提供相对客观的理论支持与数据支撑。采用文献资料、数理统计等方法,研究中国民族传统体育文化在北欧传播的受众特征。从事项目训练的北欧民众,年龄集中在19～29岁,青少年儿童(18岁以下),以及中老年人(45岁以上)参与度低;参与动机更多出于兴趣与爱好(23.04%)与健身娱乐(22.62%);训练的频率与习惯受当地气候影响较大,同时工作习惯与生活方式起到了决定性作用。在官方或是民间合作的意向上,芬兰与瑞典兼而有之、发展平衡;丹麦属于官方冷,民间热的发展模式;挪威与冰岛尚处于寻找合作伙伴期,发展的前景并不明朗。
Through the analysis of the demographic characteristics of Chinese traditional sports culture in Northern Europe, the paper studies the influencing factors of cultural transmission and the current situation of demand at different levels of the audience to provide objective and theoretical support and data support for the smooth spread of Chinese traditional sports culture in the Nordic countries . Using literature, mathematical statistics and other methods to study the Chinese national traditional sports culture in North Europe, the audience characteristics. The Scandinavian population, aged between 19 and 29, adolescents (under 18), and middle-aged and older people (45 and over), had low participation in the training of the Nordic people. Participation was motivated by more interest and hobby (23.04%) and Fitness and recreation (22.62%); the frequency and habits of training are greatly affected by the local climate, and work habits and lifestyle play a decisive role. Finland is in the balance of both official and non-governmental cooperation. Both Denmark and Finland share a balanced development. Denmark is an official development model with cold and hot sectors. Norway and Iceland are still looking for partners and their prospects for development are uncertain.