进口葡萄酒应该认识到当下市场存在的问题,在等待市场成熟时期,通过战略聚焦、渠道把控、品牌塑造、定向传播,于生存中求发展。张先生在法国生活多年,精通葡萄酒文化,对国外的葡萄酒市场运作也有所了解。2009年,他带着精挑细选的十几款法国葡萄酒和5000万资金回到家乡上海,进入葡萄酒行业掘金。 Imported wine should recognize the current market problems, while waiting for market maturity, through strategic focus, channel control, brand building, directional communication, in the survival and development. Mr. Zhang has lived in France for many years, is proficient in wine culture and understands the operation of foreign wine markets. In 2009, he returned to his hometown of Shanghai with a dozen carefully selected dozen French wines and 50 million dollars into the wine industry’s Nuggets.