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电子商务课程是一门随着电子商务的飞速发展而产生的新兴的课程,它是一门学科综合、理论和实践应用相结合的课程,其中包括了计算机技术、网络通信技术,涉及到了企业管理学、市场营销学等多门学科。为了让学生更好地掌握这门课程的教学内容,有较强的理论知识和实践能力,本文针对目前国内高职院校电子商务教学现状,着重分析了电子商务教学中课程目标和内容设计上的不足,探讨了课程教学中的几种方案和建议。
The e-commerce course is a new course that emerges with the rapid development of e-commerce. It is a combination of subject synthesis, theory and practice. It includes computer technology, network communication technology, Learning, marketing and many other disciplines. In order to make students better grasp the teaching contents of this course, there is a strong theoretical knowledge and practical ability. This essay focuses on the current status of e-commerce teaching in vocational colleges in China, and focuses on the analysis of e-commerce teaching objectives and content design The author discusses some solutions and suggestions in the course teaching.