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本文通过对南昌首家麦当劳、肯得基开业火爆的场面以及广州麦当劳促销活动成功的案例,分析得出企业文化在提高企业竞争力方面的巨大作用。并具体阐述如何利用企业文化来提高企业的竞争力。
This article analyzes the successful operation of McDonald’s and McDonald’s in Nanchang, McDonald’s and McDonald’s in Nanchang, and analyzes the great role of corporate culture in enhancing their competitiveness. And explain how to use the corporate culture to enhance the competitiveness of enterprises.