商业活动的多样性、多变性,使得营销活动的宣传品会很快过时,早期传单式、无明确具体针对性的宣传品淘汰了,个性化营销印品粉墨登场了。同时,随着短版印刷技术工艺的进步,特别是数字印刷技术的重大突破,新媒体的产生和终端多样化,短版印刷爆炸式增长的时代来临了。技术工艺、成本对市场需求有直接影响。技术工艺的进步会导致成本的颠覆性变化,进而转化、刺激、引 The diversity and variability of business activities make the promotional materials for marketing activities soon outdated. Early leaflets and no specific targeted promotional materials have been eliminated, and individualized marketing prints have appeared. At the same time, with the progress of short-run printing technology, especially the breakthrough of digital printing technology, the emergence of new media and the diversification of terminals, the era of explosive growth of short-run printing has come. Technical process, the cost of the market demand has a direct impact. Technological advances will lead to subversive changes in costs, and then transformed, stimulated, lead