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协助销售是协助渠道商进行产品销售及管理,是为了扩大体育用品的市场占有率,提升销售业绩,而采取优化、整合人财物等资源的办法,全面系统地支持经销商销售,是厂家向经销商提供的销售支援。引入协助销售的根本原因在于现有渠道不是品牌厂方直营,而是经销商体系,在销售实践中也有很多具体原因。在协助销售实践中应当实施多重路径选择。
Assist sales is to help channel sales and product management, is to expand the market share of sporting goods, improve sales performance, and to optimize the integration of human resources and other resources approach, a comprehensive and systematic support for dealer sales, manufacturers to the distribution Business sales support provided. The basic reason for the introduction of assistance in sales is that the existing channels are not directly managed by the brand factory, but the dealer system. There are many specific reasons for the sales practice. In assisting the sales practice should implement multiple path selection.