公信力是构成媒介品牌的高端指标。一家媒介的受众规模是基础指标,达到一定受众规模还不能说就具有了品牌度,如英国的太阳报就比泰晤士报的读者规模大很多,但泰晤士报比太阳报的品牌度 Credibility is a high-end indicator of the media brand. The size of a media audience is the basic indicator of the scale of a certain audience can not say that with a brand degree, such as the British newspaper The Times newspaper readers much larger scale, but The Times newspaper than the Sun brand