广告战层出不穷,效果却越来越差,你还在视觉和听觉的创意上绞尽脑汁吗?为什么不试试以多维感官来加强品牌效应塑造品牌的“个性”始于七八十年代,包括给汽车、电脑和衬衫赋予产品价值、感受,以及区别于竞争对手的特征。从那时起,消费者对品牌的认知方式,就很少改变了。就连互联网也仍在使用最原始的横幅广告,即使这类广告缺乏真正的互动性。这种方式和电影开演前荧幕上出现的小贩、银行家或园艺师没有什么区别,没有谁会在黑暗中拿出一套会发光的纸笔,虔诚地记下荧幕上的地址和电话。当然,营销部门在电视广告、平面广告、户外广告牌,以及广播广告的执行中所投入的技术和创意会 Advertising endless, the effect is getting worse, you still brains the visual and auditory creative? Why not try multi-dimensional sensory to strengthen the brand to create the brand “personality ” began in the seventies and eighties , Including giving cars, computers and shirts the value of products, feelings and characteristics that distinguish them from their competitors. Since then, there has been very little change in consumer perception of brands. Even the internet is still using the most original banner ads, even though such ads lack real interactivity. There is no difference between this method and a hawker, banker or horticulturist who appears on the screen before the film’s opening. No one will come up with a set of shiny pen and paper in the darkness and devoutly record the address on the screen and the phone . Of course, the technology and ideas that marketing departments put into the execution of television commercials, print ads, outdoor billboards, and radio commercials