北京有位民办高中的姚姓董事长,到南京来寻觅人才,一天就敲定了一位校长。我问,你对他很陌生,而且报名角逐的人选有5个,为什么你只做了粗浅了解,就把一个投资数千万元的大业交给了这位须丹先生?董事长回答说,须丹先生曾经将一所“乱中”(指一所问题成堆的中学)办成市属重点中学,他一直是化学学科的高考把关老师,又在国家级期刊上发表过获奖教育论文。但这些都已过去,他本人也已是超过60岁的老人了。董事长笑了:过去虽然已经过去,但过去也为他做出了“品牌”。原来,“校董”只验收他的品牌,他认定的是他的学校管理品牌,他的化学教学和办学理念品牌。一个人,品行、学识、技能是你的品牌,风貌、体质、家境也是你的品牌。这里面有一部分是爹妈给的,但绝大部分来 Yao Ming, a Beijing-based private high school chairman, came to Nanjing to look for talents and one day he finalized a principal. I asked you are unfamiliar to him and there are five candidate candidates for the competition. Why did you pass the superficial understanding of only investing tens of millions of dollars to this Mr. Xu Dan? The chairman replied: Mr. Xu Dan once turned a “chaos ” (referring to a piles of high school) to become a municipal key high school, he has been the subject of college entrance examination of chemistry, and published in the national journals award-winning education paper. But all these have passed, and he himself is already over 60 years old. Chairman smiled: Although the past has passed, but in the past for him to make “brand ”. It turned out that “school manager ” only accept his brand, he identified his school management brand, his chemistry teaching and school philosophy brand. A person, conduct, knowledge, skills is your brand, style, physical, family is your brand. There are some parents to give it, but most come