季播(season broadcast),这一源于美国商业电视网的舶来词,近几年越来越多地出现在中国电视界,成为当下中国电视行业的流行语。一方面,是各级电视媒体希望通过季播这种媒体策略的不断探索和尝试,在日益激烈的同质化竞争丛林中厮杀出一条差异化之路;另一方面,季播模式在中国的推出和实践,也反映了我国电视行业服务意识和 Season broadcast, a term borrowed from the U.S. commercial television network, has emerged more and more in China’s television industry in recent years and has become a buzzword in the current Chinese television industry. On the one hand, it is the television media at all levels that hopefully through the continuous exploration and trial of this quarterly media strategy, we will fight for a differentiated road in the increasingly fierce homogeneity competition jungle. On the other hand, Launch and practice, but also reflects the awareness of China’s TV industry service