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本文通过对我国商业银行信贷营销环境的SWOT分析及其现状分析,发现其存在的问题,然后利用“4P”营销战略组合对宁波银行“金色池塘”成功营销案例进行分析,最后得出启示。
This article analyzes the credit marketing environment in our country by means of SWOT analysis and current situation analysis, finds out the existing problems, and then uses “4P ” marketing strategy combination to analyze the successful marketing case of Bank of Ningbo “Golden Pond” Revelation.