我国林业资源丰富,林业经济是我国经济发展的重要组成部分。传统林业经济以伐木为主,结构单一,对生态破坏大。近年来国家相继出台了退耕还林、禁止采伐等一系列政策,对林业部门提出了新的发展要求。本文首先分析了林业部门面临的挑战与机遇,在此基础上探讨旅游新常态下林业转型升级的对策,以期促进我国林业健康持续发展。 China is rich in forestry resources and its forestry economy is an important part of China’s economic development. The traditional forestry economy is mainly logging, with a single structure and great ecological damage. In recent years, the state has successively promulgated a series of policies such as returning farmland to forestry and banning logging and put forward new requirements for the development of the forestry sector. This paper first analyzes the challenges and opportunities facing the forestry sector, and on this basis, discusses the countermeasures for the transformation and upgrading of forestry under the new normal tourism environment in order to promote the sustainable and healthy development of forestry in China.