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随着人民币国际化进程的加速,东南亚等国已经开始流通人民币。一口半小型外币清分机市场的年需求在10万台左右,且会有10%的年增长率。我国各商业银行所使用的清分机逐渐趋向以本土企业供应产品为主。经过对市场的环境分析和国内各金融机具公司本身的竞争力分析,作者决定将初期的研究对象定位于江浙沪地区的金融机具相关企业,根据各公司自身的经营理念和服务宗旨,分析市场的实际需求,对其营销策略和发展战略进行有效分析。
With the acceleration of RMB internationalization, Southeast Asian countries have begun to circulate RMB. The annual demand for a small and medium-sized foreign currency clearing machine market is about 100,000 units, and there will be an annual growth rate of 10%. Qingzhong used by all commercial banks in our country gradually tend to supply products mainly from local enterprises. After analyzing the market environment and analyzing the competitiveness of domestic financial equipment companies, the author decides to locate the initial research objects in the financial-equipment-related enterprises in Jiangsu, Zhejiang and Shanghai. According to the business philosophy and service purpose of each company, the author analyzes the market Actual needs, an effective analysis of its marketing strategy and development strategy.