企业新闻宣传对企业发展具有重要意义,不仅能够凝聚员工力量、加强组织建设,还能够提升企业形象、树立企业品牌、促进企业效益的提高。为此,今后应该采取相应的措施,创新宣传形式、创办内部刊物、提高人员素质、改进宣传方法、拓宽宣传载体,进一步加强企业新闻宣传,使其在企业发展中发挥更大的作用。 Corporate press publicity is of great significance to the development of enterprises, not only can gather staff strength, strengthen organizational construction, but also enhance corporate image, establish corporate brand, and promote the improvement of business efficiency. Therefore, in the future, corresponding measures should be taken to innovate the forms of publicity, set up internal publications, improve the quality of personnel, improve the methods of publicity, broaden the propaganda carriers and further strengthen corporate press publicity to play a greater role in the development of enterprises.