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跨国公司将必须成为快速的学习者,才能在这个国家高科技富矿上立足。 中国爆炸性的经济增长让大多数跨国公司垂涎。由于中国非常希望成为技术的领导者,它正成为世界上第二大高科技市场。毫不奇怪,美国和欧洲的公司都盯着这个具有前景的市场,以期分得一块蛋糕。唯一问题是中国不会轻易拱手让出。 在过去的几年里,由于没有了解主宰中国市场的游戏规则,那些不擅于学习的跨国公司正在逐步丧失他们在中国市场的先机。甚至市场主宰者微软也承认在今年
Multinationals will have to be fast learners in order to gain a foothold in this country’s high-tech rich ore. Explosive economic growth in China has been coveted by most multinationals. Since China very much hopes to become a technological leader, it is becoming the second largest high-tech market in the world. Not surprisingly, both U.S. and European companies are staring at this promising market to share a piece of cake. The only problem is that China will not easily surrender. In the past few years, multinational companies that are not good at learning are gradually losing their chances in the Chinese market due to the lack of understanding of the rules governing the Chinese market. Even market leader Microsoft admitted this year