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张谦在《新闻大学》撰文认为,就当前大数据环境而言,财经传媒价值链再造则须充分认识并利用大数据所带来的机遇与优势。产业价值链作为相关资源的组合,需要围绕某类核心价值或技术得以优化,且最终关系到该产业能否实现资源应用的全部价值。1.优化传媒企业结构,凸显数据资源及其运用的战略意义。不少媒体中层管理人员在执行发展策略过程中更多地
Zhang Qian in “Journalism University” author believes that the current big data environment, the financial media value chain reengineering must fully understand and take advantage of the opportunities and advantages brought by big data. As a combination of related resources, industrial value chain needs to be optimized around a certain type of core value or technology, and finally the full value of whether the industry can realize the application of resources. 1. Optimize the media enterprise structure, highlighting the strategic significance of data resources and their use. Many media middle managers in the implementation of development strategy more