由于中西方社会之间在制度环境上存在的较大区别,中国消费社会研究中的消费者自主性议题应把关注的焦点投向制度因素;基于国内学界在消费者自主性问题上所存在的研究不足和中国社会在“国家——个人”之间关系中所形成的“家庭化”事实,中国家庭制度因素是我们探讨消费者自主性议题和理解“国家——消费者”之间关系的聚合点。通过对中国家庭制度及其建构过程的关注和分析,不仅可以让我们更好地把握消费者自主性的现状,也可以给我们提供从消费领域窥视“国家——消费者”之间关系张力的有效途径。 Due to the large differences in the institutional environment between the Chinese and Western societies, the issue of consumer autonomy in the study of consumer society in China should focus its attention on institutional factors. Based on the studies on domestic autonomy in consumer autonomy Inadequate and Chinese society in the “national - personal ” the relationship between the formation of “family ” fact, the Chinese family system factor is that we explore consumer autonomy issues and understand “country - consumer ”The relationship between the polymerization point. By focusing on and analyzing the Chinese family system and its construction process, we can not only better grasp the status quo of consumer autonomy, but also provide us with a glimpse into the relationship between the “country-consumer” Tension effective way.